Paid Search
Strategising for recognition.
The Vision :
The biggest strength of a successful business is its ability to be discovered. Your future customers are currently searching for a product like yours; however, they haven't come across you yet. So, how do you change that? About half of the customers who carry out an online search for a local store end up visiting it within a day. So, by working towards making yourself more visible, you automatically improve your sales.
Along with building an instant connection with anyone who is looking for your product, your paid search strategy should also put your competitive advantage at the very top and give your customers a solid reason to choose you over your competitors. In order to accomplish this, we weave your USPs into your content and make it certain that they impact your potential customer's minds.
The Process
Your perfect search strategy is built while keeping your brand and target demographic in mind. It captures your vision and makes sure that your average buyer resonates with it. Our search engine experts use their understanding of your average customers and apply it to increase the chances of them coming across you.
You cannot curate an effective search strategy without understanding the point of view of your customers. Therefore, we use insights into your target market's profile and psychology to develop conclusions about their search and spending habits. This allows us to draw conclusions about the ideal platform and channel through which we can reach out to them. It also helps us determine the most popular keywords to discover you.
While being discovered is crucial to improving your sales, ensuring that those viewers are converted into customers is also equally important. Therefore, our conclusions are further evaluated and optimised to suit your specific brand and eventually result in improved numbers.