Before working on voice-enabled technology in relation to your business, it is essential to determine how your current customer base interacts with it. We strategise for the future by considering the current engagement between your consumers and voice-enabled technology and the level to which it fits in your current marketing strategy. Every company already has a model that maps out its method of communicating messages with its stakeholders. Finding the ideal space for voice marketing in the aforementioned model is imperative.
Voice marketing can be divided into two broad segments of ways to target your market.

When voice designing for voice assistants, we aim to build a connection between an average user and the voice-enabled bot. Therefore, we ensure that the conversation feels authentic and that every aspect of it is clear and smooth. While operating with technology, there is always the problem of potential glitches, which is why we pre-plan for every possible direction the conversation could take. We also make it a point that it feels organic to the user and that they resonate with your company's message through it.

After curating the perfect voice design, we voice train the assistants to be prepared for all conversations. This is an ongoing process that continues even post the launch, but we ensure we are at an excellent place, to begin with. Our vision is to give your customer a smooth journey with the voice assistants in a genuine way.
Through insights gained after the launch, we continue to train and optimise our voice assistants even after they go live; via these continuous feedback-based changes, we give your customers the experience out there.

In order to develop an understanding of your current customer's interaction with voice-search, it is essential to establish their method of searching for you in the first place. Then, by analysing keyword search, we conclude the words and phrases that are most commonly correlated with your business.
Voice-search largely relies on figuring out potential questions related to your business. These questions are part of a verbal pathway to knowing what your customers are truly looking for. By applying SEO, we work to match your company with potential buyers looking for what you are offering.

Post establishing the possible natural language questions pertaining to your company, we work to make sure that your website is in accordance with them. This is where our integrated marketing strategy comes into the picture and pushes all aspects of your marketing to be cohesive. Since Google voice-search introduces individuals to your website, it also creates a sense of reliance and provides them with a solution to their problem in an auditory way. We follow an ongoing process of fitting your website in all the potential combinations of questions that people may ask concerning your products and services.