Creating a network of loyal customers through social networking.
As the world transforms into a bubble of social media-based interactions, utilising social platforms to connect with your customers personally is essential to your marketing strategy's success. We believe that your potential customers can be reached out to in a way that strikes an emotional cord via the most powerful tool today: social media. Social media platforms have earned a sense of reliability in an average consumer. If used efficiently, it holds the capacity to pave the way to success for any business. Through data analytics, we amplify your brand's reach to resonate with people who are likely to be interested in your products and services. By following this structure of using insights to target your market specifically, we curate a social media strategy that delivers messages through the best possible channels and profoundly impacts both your business and your potential customers.
Picture your social media feed. Question yourself: "What dominates my social media feed?" From our loved ones to acquaintances, from movie quotes to influencers, an average social media feed is a mixed bag of all sorts of content. The art of social media marketing involves the creation of a strategy that makes you stand out. Building a network specific to your brand is integral to finding out how your target market currently uses social media and how your content can reach them. We ask three key questions that help us determine the method through which your target customers' social media consumption can be used to your benefit.
The very beginning of any process is understanding what has already been established. We chalk out the current trends in your market and its collective perception of your brand through insights and analytics. How your average buyer interacts with your business will largely be influenced by what they already know and believe about you. By also analysing the key influencers whose words hold value in your industry and using them as a channel to communicate your business' story, we connect with your customers on a psychological level.
Our assignment brief incorporates these pre-established insights and concludes the best possible action plan for your company's future social media strategy. We also create a run-down of the segregation of your budget allotted to social media and ensure that it fits in with your overall integrated marketing strategy.
We believe that every marketing strategy functions well when it keeps evolving, which is why we understand the importance of having a clearly defined core idea upon which all your content will be based. After the analysis stage, we formulate this core idea for your business and use it to determine the overall theme that your brand will follow. We also create segments of your target market by dividing them into newer individuals yet to be introduced to you and individuals at a stage where they can be targeted through monetary investment. Following this, we define the platforms and channels through which they will be targeted and which specific influential individuals will be used to add credibility to your company. In the final stage of the evolution stage, we evaluate all the potential ways in which your brand can be amplified and their relevance to you.
The launch stage is when the scheduling aspect of a strategy comes into the picture. At this point, we have described our primary vision and are at a point where we have to work to transform it into reality. We do so by planning out our content strategy from the production stage to the end when it is posted. In this stage, we also estimate the potential growth and engagement that our future strategy is capable of bringing.
After launching our strategy, we begin applying all the ideas we have already planned. This includes following the content creation schedule, connecting with third-party influencers, using PR to create a brand that your customers can authentically relate to and actively working towards increasing your reach. While your marketing strategy reaches its execution stage, it also becomes of prime importance to reinstitute that your strategy is always a work in progress and needs to be moulded according to trends.
As your social media strategy takes shape and exhibits your brand image, it eventually contributes to an organically built customer base of loyal regulars.
Monitoring and improving our strategy as it interacts with the digital space is imperative to its eventual success. Therefore, we continuously keep optimising our strategy based on what results in the form of KPIs and what does not.
We use various research methods, such as attribution modelling and retail and POS data, to ensure that our plan of action is the best possible.