The key to SEO and authentic growth through SEO is connecting with a viewer the second their eyes fall on your content. For efficient SEO, you should be capable of garnering clicks based on your content's ability to grab one's attention. Therefore, your meta title and meta description should be the starting point of your customer's journey with your company.

We improve your search engine visibility by analysing data about your target demographics. We then use this data to conduct a keyword search that pushes your company's likelihood of being suggested by search engines. Our keyword search is thorough and covers a broad range of keywords that can be associated with your company. These include words that might be related to your products or your company. The fundamental point is that the words should capture a particular aspect of your brand.

Our entire process of curating an SEO strategy can be divided into four distinct phases.

They are as follows :

1. We establish the background of your brand and your website's present status and research the current issues with your content and what can be improved upon. We also understand what aspects of your company give you an edge over your customers and define your target market.

2. In this phase, we structure a strategy appropriate for your company and create its publishing schedule. This is also the stage where your customer's journey is mapped out.

3. In the third phase, we ensure that the actual strategy plays out smoothly and eliminates any hindrances.

4. The last phase refers to an ongoing analysis of the functioning of the strategy and optimisation based upon those findings on a regular basis.

How does our SEO service function?

Our team of SEO experts is equipped with the required skill set to optimise your website to ensure increased traffic. Along with that, we also create your content strategy in a way that translates that increased traffic into an improved number of conversions and other KPIs. These conversions become a significant part of building your customers' trust and establishing a robust consumer base.

Post building the best possible strategy, our ongoing feedback-based changes prioritise relevance and guarantee communication with your customers in a way that resonates with them. This helps to create a lasting impression of your business and, in turn, improves your KPIs. Taking the changing status of the market into account is key to the long-term success of your strategies.

The technical side of SEO

Our esteemed technical team takes it upon itself to confirm that your website actually captures a realistic image of your company. Our team members are also experienced in understanding popular search engines' functioning and their methodologies while suggesting a specific search result. We apply this knowledge to secure the technical aspects of our SEO strategies.

We begin the process by imitating how actual search engines use spiders to find and access links. We then compare your website with the more popular ones and understand the key differences. We also search your website for any glitches or technical issues that might have proven to be hurdles in accessing your website efficiently. Finally, after thoroughly examining the above-stated factors, we mould your content to be SEO-friendly while staying authentic to your company's messages and brand image.

What is our plan of action?

A well-planned SEO strategy not only considers the current status of your website but also envisions success for you in the long term. Therefore, it is imperative to analyse your business strategy's potential course in the near and distant future. Furthermore, for the strategy's path to be well defined, it is also necessary to take into account socio-cultural factors and projected changes in your industry.

It is our responsibility to create content that is tailored to your brand image and builds trust in your customers at every touchpoint. Our content strategy aims to sell a narrative of your brand and your vision behind it with every piece of content that we put out there. After constructing the perfect plan for your content, it is also essential to have an efficient promotional strategy to market it. Subsequently, we corroborate our plan with your specific industry's landscape to tie any loose ends that might contribute to problems in the future.

By gathering data and insights on your website analytics and studying the ongoing trends, we add newer and more refined ideas to your originally well-developed foundational strategy. We also consider your buyer personas and apply those demographics to our understanding of mainstream content consumption behaviours.

Integrated SEO

Since we understand the importance of cohesive marketing strategies, our SEO strategies are also integrated and expand beyond just your website. So, while your website's SEO on Google is vital to your company's discovery, it is not the only important aspect of SEO.

Businesses that have grown to multiple locations need to make a local impact on that specific area. By applying keywords to your Google My Business (GMB) account, we contribute to improving local engagement for your business. Amazon is one of the most popular platforms when it comes to selling products due to its easy access and convenience. It creates rankings for Product Detail Pages (PDP) and pushes your business based upon them. We use our knowledge of PDP to optimise your business to make the best out of the platform, not only on Amazon but on every e-commerce platform. Our SEO implementation also works on your video content as our team applies their knowledge to optimise the descriptions and titles of your YouTube content.

Our team is well-versed in both qualitative and quantitative approaches to data analysis. Our conclusions are based on both statistical insights and the possible emotions behind them. We use these conclusions to create a brand strategy for you that suits your brand and fits within your budget. From your UX to monitoring Google searches in relation to you, we create a full-proof plan that brings SEO into effective action and gives results.